Since the time advertising began traditional media has been
considered a vital element within the marketing mix. Traditional marketing is
not only a valuable tool for businesses and organizations utilize but it also
provides consumers with a sense of confidence and trust associated with the
business or organization. It can also be referred to as outbound marketing and
takes form through mail, television, newspapers, and radio. Its main purpose is
to broadcast information to a high volume of consumers over widespread areas at
the same time. It is beneficial for a business or organization to utilize
outbound marketing because not only is it a method that is permanent is it also
tangible. This gives the business a sense of control over how they market
themselves and their brand image as well as control as to what shared about
themselves over social media so then only a positive outlook is presented to
consumers rather than negative. Unfortunately, this method of marketing is not
without its faults. It is very costly to apply traditional marketing,
especially when it only provides the businesses and organizations with
short-term results. Also, because this method only uses one-way communication
there is no way for consumers to reciprocate a response.
However, social media marketing has been able to rapidly incorporate
itself into our day to day lives, whether it is on our computers, cellphones,
laptops, tablets, either at home in our personal lives or even at the office in
professional lives. Social media marketing or inbound marketing takes its form
on SEO, blogs, and social media websites, such as Twitter, Facebook, Pinterest,
and more recently Instagram. For many businesses and organizations inbound
marketing seems to be growing as the more attractive approach, especially in
terms of expenses. Social media marketing is a lot cheaper than traditional marketing
because it allows you reach thousands of consumers in less time for a fraction
of the cost that it would cost you to broadcast the same ad on television.
Inbound marketing unlike traditional marketing allows for two-way communication
to evolve, consumers can contribute their input and markers can take immediate
action in order to better please the consumers.
