Traditional vs. Social Marketing Strategies

Since the time advertising began traditional media has been considered a vital element within the marketing mix. Traditional marketing is not only a valuable tool for businesses and organizations utilize but it also provides consumers with a sense of confidence and trust associated with the business or organization. It can also be referred to as outbound marketing and takes form through mail, television, newspapers, and radio. Its main purpose is to broadcast information to a high volume of consumers over widespread areas at the same time. It is beneficial for a business or organization to utilize outbound marketing because not only is it a method that is permanent is it also tangible. This gives the business a sense of control over how they market themselves and their brand image as well as control as to what shared about themselves over social media so then only a positive outlook is presented to consumers rather than negative. Unfortunately, this method of marketing is not without its faults. It is very costly to apply traditional marketing, especially when it only provides the businesses and organizations with short-term results. Also, because this method only uses one-way communication there is no way for consumers to reciprocate a response. 

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However, social media marketing has been able to rapidly incorporate itself into our day to day lives, whether it is on our computers, cellphones, laptops, tablets, either at home in our personal lives or even at the office in professional lives. Social media marketing or inbound marketing takes its form on SEO, blogs, and social media websites, such as Twitter, Facebook, Pinterest, and more recently Instagram. For many businesses and organizations inbound marketing seems to be growing as the more attractive approach, especially in terms of expenses. Social media marketing is a lot cheaper than traditional marketing because it allows you reach thousands of consumers in less time for a fraction of the cost that it would cost you to broadcast the same ad on television. Inbound marketing unlike traditional marketing allows for two-way communication to evolve, consumers can contribute their input and markers can take immediate action in order to better please the consumers.