Inbound Marketing: "The Three Pillars"

Inbound marketing is an efficient way of creating and sharing content specifically catered to needs of your target market and due to the attraction your business provides, through an inbound marketing approach, the customers are left coming back for more. The inbound marketing approach used is called "The Three Pillars", which includes content, search engine optimization (SEO), and social media. 

Content:

 Inbound marketing requires high quality content; if the content is not good then you will not have the interest of your customers. Content is what attracts prospective customers to your business, through the content that is published. According to Hubspot, "you can naturally attract inbound traffic that you can convert, close, and delight over time.

Search Engine Optimization (SEO):

Search engine optimization is a relatively simple technique involves small changes being made according to the major changes search engines can tell us. The primary goal of SEO is to drive prospective customers that show interest in your company, brand, and products. Its one thing to have high quality content but if the content is not easily available and easy to find through Adwords and keywords on search engines, then it is a waste. PPC is very beneficial for businesses when they are looking to gain more traffic to the their company's website. PPC stands for price per click, its when a company pays Google for to their company's page to be put at the top of a Google search via Adwords. 

Social Media: 

 Social media has become the most attractive forms of marketing that a company can utilize. The social media sites that are most widely used between consumers and businesses are Twitter, Facebook, and LinkedIn. Twitter is an easy way in order to attract consumers individually based on the companies and celebrities that they follow. Facebook also allows for knowledge about the interests of your prospective consumers. Both Twitter and Facebook allow for two-way communication between companies and consumers to exist, in which consumers can reveal their opinions and companies can provide responses, Two-way communication gives companies an edge with prospective consumers because it allows them to see how they interact with their current customers. LinkedIn is a professional social media site that allows individuals to interact with in the others in the workplace and companies to interact with prospective employees. This site allows students and young graduates to market themselves through the ability of posting
"online resumes" for their prospective employers to view. It helps employers to weed out applicants and decide if they will be a strong asset before they even have them in the interview room.



Sources:
http://mashable.com/category/social-bookmarking/
http://www.hubspot.com/inbound-marketing?__hstc=20629287.ba10454c3a01de50f9631e5cee0ca713.1381124130997.
1385746380853.1385761776219.12&__hssc=20629287.4.1385761776219&__hsfp=3682095473