Thursday, November 28, 2013

Twitter For Business

Over the year Twitter has become very influential in terms of the marketing strategies a company uses, it has become the second most popular social networking site. According to the official Twitter website, it currently has over 230 million monthly active users on its network, sending out over million tweets overall per day. Twitter is a social networking site that allows its users to send out tweets, which are messages up to 140 characters in length. These messages can include links to web content, for example a business's personal website, as well as photos and videos. The content that is shared on a users twitter page is available to be shared with people who subscribe to your twitter page, who are known as your followers. And vice versa, you as a user can follow other users accounts that may show content that interests you. Twitter also allows you to share content with your followers and reply to comments your followers may have made on content that you have posted.

There are a lot of social networking sites out there for businesses to utilize, however Twitter is unique compared to its competitors in various ways. Unlike Facebook there are no filters and so every tweet that you send out will appear on your followers Twitter feeds. While Pinterest allows users to share photos with users, Twitter makes it easier for the users to converse about the photo, versus the comment feature that Pinterest has. LinkedIn, is more of a professional online environment that allows you to connected with individuals based on a two-way agreement. Twitter allows more freedom to connect with anyone, even strangers, which is helpful for company's when they are looking to target potential customers.

How Can Businesses Benefit By Using Twitter:

  • Businesses can present their brand to a large audience by using a short, simple messages 
  • Twitter has a unique feature termed a hashtag, similar to the use of a keyword, it is used when a user types the number symbol (#) and then an uninterrupted text follows. Businesses can use this feature in order to see what users are saying about their company, their brand, and their products. 
  • Allows two-way communication between the business and its customers, that way allowing the customers to be able to voice their opinion
  • Businesses have an opportunity to advertise users regardless of whether they are a follower of the business or not. This can be beneficial to reach out to potential customers that may not have otherwise been notified. 




 Sources
https://about.twitter.com/company
http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/
http://www.forbes.com/sites/kenkrogue/2013/08/30/31-twitter-tips-how-to-use-twitter-tools-and-twitter-best-practices-for-business/2/
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2 comments:

  1. UnknownAugust 9, 2018 at 8:06 AM

    I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  2. UnknownNovember 22, 2018 at 2:23 AM

    I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete

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