Social media metrics and monitoring tools provide businesses with information regarding their online presence in order to measure the success of their marketing efforts, and therefore manage them. Common information that is measured are statistics on the amount of traffic that your web site generates, how they found the website link, what keywords were entered in order to find the website through a Google search, and how long a visitor viewed the web page.
The most popular sources of social metrics and monitoring tools are:
- Bottlenose - for a fee this tool provides its users with a live analysis of visitors activity across all of the major social networks a business is a part of
- Twitalyzer - for a fee this tool allows you one-click access to monitor your followers, mentions, tweets, retweets, and the locations at which they were posted.
- Google Analytics - a free service that provides statistics and basic analytic tools for search engine optimization (SEO) and marketing purposes
- This is the tool that I use in order to track and analyze the traffic on this blog. It allows me to be notified how many visitors view my blog, when they that look at and how often they look at my blog, and where they are located in the world.
- This is the tool that I use in order to track and analyze the traffic on this blog. It allows me to be notified how many visitors view my blog, when they that look at and how often they look at my blog, and where they are located in the world.
Sources:
http://blog.hubspot.com/marketing/social-media-metrics-ceos-cares-about
http://blog.hubspot.com/blog/tabid/6307/bid/7367/9-SEO-Insights-You-Must-Follow.aspx
http://socialmediatoday.com/pamdyer/1458746/50-top-tools-social-media-monitoring-analytics-and-management-2013
http://searchbusinessanalytics.techtarget.com/definition/Google-Analytics
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